Volunteering programmes represent a long-standing mechanism for providing employees with precisely this kind of hands-on sense of their company’s values (while boosting their individual well-being into the bargain). The more tangible this alignment, the greater the effect. REUTERS/Laura Proctor Acquire Licensing Rights Volunteering schemes can offer employees a sense of their company's values and provide a tool for connection. Tapping into these deeper connections opens the door for sustainability efforts, Susini continues: “When employees feel the company and themselves are involved in meaningful and purpose initiatives (and) when corporate culture aligns with personal values magic happens.”Ī volunteer at a community cycling programme in Ontario, Canada. An engaged worker is more likely to feel the connectedness and “sense of belonging” that the pandemic has left them searching for – and which most workers (77%) have still yet to find, a global workplace survey by pollster Gallup reveals. In addition, the effect on the wider workforce arguably runs deeper, he adds. ![]() Trust in team leadership, opportunities for feedback, a sense of wider purpose: factors such as these typify an engaged employee in an engaged organisation, Susini argues. For one, strategies for engagement are much wider. The difference between happiness and engagement marks a subtle but important shift. “In my view, it’s not about employees being happy, but about a sense of fulfilment at work, mainly measured through engagement,” he states. Walter Susini, a partner at the sustainability-focused venture fund Akha Ventures, echoes a wider disquiet about the temporary and potentially frivolous connotations of the term. But they also know that happy employees are more productive, more likely to endorse their employer to others and more likely to stay.Īnother reason for caution is the meaning of the word "happiness" in the corporate context. As responsible employers, brands may well choose to ensure their staff feel content in today’s hybrid working environment. In part, this is because of the reciprocal nature of the concept. ![]() REUTERS/Mike Segar Acquire Licensing Rights ![]() Subsidising public transport is a way for employers to effect changes that feed into a brand's sustainability objectives.
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